What's New Pussy Cat?

The first in a series of weekly General Election briefing notes from Lodestone.

Expect message discipline to reach dispiriting new heights in the coming week – for the PM, at least.

Running concurrently, of course, we will have variations on the famous ‘dead cat’ strategy – with Cabinet Ministers and outriders wheeled out to make outlandish statements that keep this election race focused unremittingly on the personality and politics of Jeremy Corbyn.

 

The night has reached its end, we can't pretend

A Lodestone political note on Theresa May's call for an early General Election.

Despite her protestations otherwise, Theresa May has today announced that she will – after all – go to the polls ahead of schedule. The alternatives to obeying the laws of political gravity, once they begin to truly drag at you, are never pleasant.

 

Can't Buy Me Love

A Lodestone note on the Government's decision to trigger Article 50

"Article 50 is merely the beginning of this process and it frees us to test the water and feel our way. It remains to be seen whether we will be capable of winning the emotional battle alongside the transactional one."

 

Till I can't take it anymore

A Lodestone note on Nicola Sturgeon's call for a second Scottish Independence Referendum

Whilst Scotland may have voted to stay in the EU, Brexit doesn't make the case for independence any stronger on the economics. Indeed, the vulnerability of the Scottish economy is brought into sharper relief in the context of a U.K. that is outside the Single Market.

 

We're caught in a trap

A Lodestone note on Philip Hammond's 2017 Spring Budget

The self-employed occupy a special place in the Tory imagination - they are the doers, the creators, the 'hard working families' who have got on their bikes.

 

Night Changes

A Lodestone note on Labour's by-election loss in Copeland

Labour's active membership, like its MPs, are overwhelmingly pro-Europe, white collar, cosmopolitan and degree educated.

 

Sail Away, Sail Away, Sail Away

A Lodestone note on Theresa May's latest Brexit speech

Brexit - it turns out - really does mean Brexit.

 

If you don't know me by now..

A Lodestone political note on Jeremy Corbyn's 2017 'populist' relaunch

Populism is not as easy as it looks and it is especially hard when your instincts take you to extremes at one end of the spectrum and make you blind to the charms and allure of the other – as is the case for Corbyn.

 

Lodestone Predictor

Lodestone News-December 2016

 

What's New Pussy Cat?

The first in a series of weekly General Election briefing notes from Lodestone.

Expect message discipline to reach dispiriting new heights in the coming week – for the PM, at least.

Running concurrently, of course, we will have variations on the famous ‘dead cat’ strategy – with Cabinet Ministers and outriders wheeled out to make outlandish statements that keep this election race focused unremittingly on the personality and politics of Jeremy Corbyn.

The night has reached its end, we can't pretend

A Lodestone political note on Theresa May's call for an early General Election.

Despite her protestations otherwise, Theresa May has today announced that she will – after all – go to the polls ahead of schedule. The alternatives to obeying the laws of political gravity, once they begin to truly drag at you, are never pleasant.

Can't Buy Me Love

A Lodestone note on the Government's decision to trigger Article 50

"Article 50 is merely the beginning of this process and it frees us to test the water and feel our way. It remains to be seen whether we will be capable of winning the emotional battle alongside the transactional one."

Till I can't take it anymore

A Lodestone note on Nicola Sturgeon's call for a second Scottish Independence Referendum

Whilst Scotland may have voted to stay in the EU, Brexit doesn't make the case for independence any stronger on the economics. Indeed, the vulnerability of the Scottish economy is brought into sharper relief in the context of a U.K. that is outside the Single Market.

We're caught in a trap

A Lodestone note on Philip Hammond's 2017 Spring Budget

The self-employed occupy a special place in the Tory imagination - they are the doers, the creators, the 'hard working families' who have got on their bikes.

Night Changes

A Lodestone note on Labour's by-election loss in Copeland

Labour's active membership, like its MPs, are overwhelmingly pro-Europe, white collar, cosmopolitan and degree educated.

Sail Away, Sail Away, Sail Away

A Lodestone note on Theresa May's latest Brexit speech

Brexit - it turns out - really does mean Brexit.

If you don't know me by now..

A Lodestone political note on Jeremy Corbyn's 2017 'populist' relaunch

Populism is not as easy as it looks and it is especially hard when your instincts take you to extremes at one end of the spectrum and make you blind to the charms and allure of the other – as is the case for Corbyn.

Lodestone Predictor

Lodestone News-December 2016

 

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What's New Pussy Cat?

The first in a series of weekly General Election briefing notes from Lodestone.

Expect message discipline to reach dispiriting new heights in the coming week – for the PM, at least. Running concurrently, of course, we will have variations on the famous ‘dead cat’ strategy – with Cabinet Ministers and outriders wheeled out to make outlandish statements that keep this election race focused unremittingly on the personality and politics of Jeremy Corbyn.

 

Featured Case Studies

 

Lodestone Local - University of London & UPP

 

 

Hobsons Solutions

 

 

UPP

 

 

Lodestone Local - University of London & UPP

 

 

Hobsons Solutions

 

 

UPP

 

 

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Testimonials

"Lodestone have provided Hobsons with PR and public affairs advice that has been very beneficial to our business and public profile over the past three years. Lodestone’s understanding of the HE sector and the team's reach across the political spectrum has significantly helped when catering to the specific needs of Hobsons. Their expertise was particularly valuable in the promotion of our International Student Survey, securing extensive media coverage and multiple speaking opportunities."

 

Paul Raybould

Director of Marketing and Market Intelligence at Hobsons

"I have used Lodestone for communication advice for key industry talks and thought leadership pieces. The excellent preparation structure and coaching they provide enable me to focus on the message I want to deliver with full confidence on the delivery, style and content.”

 

Angus Bankes

Technology entrepreneur, Investor CEO at JustAddRedd, former CTO and founder of Moreover Technologies and former CIO of Skimlinks

“UPP Group have been working with Lodestone Communications since the business launched. As our strategic partner of choice for all communication and public affairs activity, Lodestone have proved instrumental in assisting the Group to effect a step change in the effective articulation of its business strategy to the Higher Education sector and Government. In developing a profound understanding of our business model - our aims and ambitions - Lodestone have proved themselves to be so much more than just a communications company.”

 

Jon Wakeford

Director of Strategy and Communications at UPP

“Lodestone provides MBDA with invaluable insight and strategic advice across the political spectrum on a range of issues. The Lodestone team's deep understanding of key sectors of the economy- including ours - allows them to guide MBDA through the political landscape from the highest level of government, the opposition parties and Parliament, ensuring that we are fully engaged with the issues critical to our organisation.”

 

Howard Borrington

Director of UK Government and Political Affairs at MBDA UK

“We are delighted with Lodestone’s work for RADA, and their conscientious and effective advice – their public consultation work was absolutely to the letter, which meant we engaged fully with all stakeholders and were well prepared for the planning hearing.”

 

Linda Garforth

Finance Director at RADA

“Under intense pressure from the media when staring down the lens of a broadcast camera, in a studio or at home on your own doorstep, everything you know can go out of the window. The Lodestone team know how to make sure you’re ready. Essential training for anyone involved in or likely to be called upon to speak publically in times of crisis.”

 

Andy Carr

Communications Professional

"Lodestone have provided Hobsons with PR and public affairs advice that has been very beneficial to our business and public profile over the past three years. Lodestone’s understanding of the HE sector and the team's reach across the political spectrum has significantly helped when catering to the specific needs of Hobsons. Their expertise was particularly valuable in the promotion of our International Student Survey, securing extensive media coverage and multiple speaking opportunities."

 

Paul Raybould

Director of Marketing and Market Intelligence at Hobsons

"I have used Lodestone for communication advice for key industry talks and thought leadership pieces. The excellent preparation structure and coaching they provide enable me to focus on the message I want to deliver with full confidence on the delivery, style and content.”

 

Angus Bankes

Technology entrepreneur, Investor CEO at JustAddRedd, former CTO and founder of Moreover Technologies and former CIO of Skimlinks

“UPP Group have been working with Lodestone Communications since the business launched. As our strategic partner of choice for all communication and public affairs activity, Lodestone have proved instrumental in assisting the Group to effect a step change in the effective articulation of its business strategy to the Higher Education sector and Government. In developing a profound understanding of our business model - our aims and ambitions - Lodestone have proved themselves to be so much more than just a communications company.”

 

Jon Wakeford

Director of Strategy and Communications at UPP

“Lodestone provides MBDA with invaluable insight and strategic advice across the political spectrum on a range of issues. The Lodestone team's deep understanding of key sectors of the economy- including ours - allows them to guide MBDA through the political landscape from the highest level of government, the opposition parties and Parliament, ensuring that we are fully engaged with the issues critical to our organisation.”

 

Howard Borrington

Director of UK Government and Political Affairs at MBDA UK

“We are delighted with Lodestone’s work for RADA, and their conscientious and effective advice – their public consultation work was absolutely to the letter, which meant we engaged fully with all stakeholders and were well prepared for the planning hearing.”

 

Linda Garforth

Finance Director at RADA

“Under intense pressure from the media when staring down the lens of a broadcast camera, in a studio or at home on your own doorstep, everything you know can go out of the window. The Lodestone team know how to make sure you’re ready. Essential training for anyone involved in or likely to be called upon to speak publically in times of crisis.”

 

Andy Carr

Communications Professional

 

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