QS (Quacquarelli Symonds) help to improve student marketing, recruitment, enrolment and engagement efforts for higher education institutions across the world. Their annual international student survey, The ISS, is the largest of its kind and each year they speak to over 60,000 international students from across the world on key issues that influence their decision making process which includes Brexit, teaching quality, the election of Donald Trump, Transnational Education (TNE) and looking at universities in the future.
The strategy was to engage universities, generate debate and raise the profile of QS as a thought leader in the sector. Using a collaborative approach, Lodestone worked with QS to create more cut through with key sectoral stakeholders. Leveraging our extensive network of media contacts, we have secured pieces of coverage across the UK, US and Europe including the BBC, the Financial Times, the Times, the Guardian and the Independent.
The annual report receives significant political interest. In the previous two iterations Shadow Brexit Minister, Paul Blomfield MP and Lord Bilimoria of Chelsea, who co-chair the All-Party Parliament Group for International Students have written the forewords for the report helping to raise the political profile of QS. It is also regularly referenced in Parliamentary materials such as the Education Select Committee’s report in 2017, Exiting the EU: challenges and opportunities for higher education and more recently the APPG for International Student’s report: A sustainable future for international students in the UK.