Lodestone launched Hobsons Solutions international student survey delivering high level media cut through and generating political debate.
Hobsons Solutions help to improve marketing, recruitment, enrolment and engagement efforts for higher education institutions across the world. Their annual international student survey is the largest of its kind and in 2017 they spoke to over 62,000 from 196 countries on key issues including Brexit, the Teaching Excellence Framework (TEF), the election of Donald Trump and Transnational Education (TNE).
The launch strategy was to engage universities, generate debate and raise the profile of Hobsons as a thought leader. Using a collaborative approach, Lodestone worked with Hobsons to create more cut through into the sector. Using our extensive network of media contacts, we secured pieces of coverage across the UK, US and Europe. This includes the BBC, the Financial Times, the Guardian, the Independent, and the Huffington Post, which highlighted the key findings from the survey that revealed the significant impact ‘Brexit’ would have on international students choosing to study in the UK, and the effect of the Teaching Excellence Framework on the decision making process of students . The report received significant political interest including mentions from Paul Blomfield MP in Parliament and Lord Bilimoria of Chelsea, who co-chairs the All-Party Parliament Group for International Students. It was also cited in the Education Select Committee’s report Exiting the EU: challenges and opportunities for higher education.