Learning Disability voices (LDV), a voluntary group comprised of charities, not-for-profit and independent sector companies who provide learning disability services in the UK, worked with Lodestone to devise an integrated public affairs campaign; one that would open vital lines of communication and motivate key decision- makers to argue for the same solution as LDV, working towards a unifying goal – that care providers should not have to fund the back-pay of adult social care workers.
Lodestone’s strategy was committed to amplifying the voices of those who were directly affected by this issue – people with disabilities. We understood that we needed to tell stories that humanised the issue and trumpeted the serious damage that threatened the care sector.
Our lobbying activity, which instigated a reframing of how political stakeholders from all sides perceived the sector, meant that our campaign’s success was confirmed by the Court of Appeal’s ruling that social care providers did not have to provide back-pay to sleep-in workers.
Lodestone and the LDV have been jointly shortlised for Voluntary Sector Campaign of the Year as part of the PRCA’s Public Affairs Awards 2018.