In 2015 Lodestone launched RegistHERtoVote, a not for profit campaign encouraging women to engage with the political process in the UK.
Lodestone used the framework of strategic communications to plan and develop a new type of political campaign, utilising the most up to date techniques. Lodestone seamlessly integrated public affairs and digital communications alongside celebrity endorsement and wide public reach to produce a holistic and extremely effective campaign. A buzz was generated around RegistHERtoVote which allowed the campaigns target audience, women aged 18-25, to engage with the excitement of democratic politics as part of their everyday interaction with modern technology.
Effective use was made of visual elements, including strong branding and design based on classic agitprop, which was fully integrated across all print and digital platforms.
The campaign achieved widespread coverage across strategically targeted media and reached 4.5 million social media users during it’s inaugural year.