Lodestone Local – Royal Academy of Dramatic Art (RADA)
Helping RADA to secure planning permission for the Attenborough Project in Bloomsbury, London
Lodestone provided stakeholder engagement, community consultation and media support to RADA for the prestigious Attenborough Project. Our approach leveraged the creative spirit of the institution to develop a compelling narrative about why the project should be supported both locally and London-wide. The project received broad support and secured unanimous approval from Camden Council in March 2016.
The project will transform the building into a vibrant, state-of-the-art performance space while retaining original features of the former Drill Hall, which was acquired by RADA in 2012. The redevelopment will comprise a new 300-seat theatre, to be named the Richard Attenborough Theatre after RADA’s former President; enhanced resources including library and archives; and RADA’s first ever on-site accommodation for 60 students. Sir Kenneth Branagh was appointed the new President in 2015. Her Majesty The Queen is the Patron of RADA.