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Lodestone Communications
Isn’t It A Pity The leadership of the Conservative Party hoped that their conference in Manchester this year would press pause. Pause on the deflation of Theresa May’s authority as Prime Minister. Pause on Jeremy Corbyn’s love affair with significant numbers of voters. Pause on the civil war that they can feel warming up and closing in. Despite everything – or, perhaps, thanks to everything – they will feel an uneasy optimism this morning. Yes, Theresa May’s speech to conference was a disaster. But it was such a disaster, filled with so many mishaps and almost ludicrous bad luck, that it suspends the Prime Minister in animation. The prankster, the coughing fits, the shoddy stage – any on their own might have killed her off. Together they protect her in an armour… Read Article > O Come, All Ye Faithful What to make of Labour Conference? And what does it mean for the Tories as they gather, next week, for their own? The first thing to understand about the delegates who gathered in Brighton is that they are not – for the most part and despite appearances – delusional. They know that they did not win the General Election. They know that Jeremy Corbyn is not Prime Minister. But they also know that, in-spite of all that, they have snatched a victory of sorts from the jaws of certain defeat. Closing the gap between Labour and the Tories from well above 10% to just over 2% was an unprecedented achievement. Winning seats when almost everyone predicted they would lose them – particularly in Tory strongholds such as Canterbury… Read Article > The Only Way is Up For most politicians, the rough and tumble of the day-to-day means that tactics come first and strategy has to wait. Our MPs and ministers live in a state of perpetual motion when the House is sitting – running like a cartoon character who has run out of road, refusing to look down lest gravity get the better of them. The relentless intensity of legislative life serves a purpose: it tends to weed out fools and frauds and it rewards both stamina and good, snap judgement. Many a shining political star has waned upon introduction to the grinding reality of Westminster. For example, Boris Johnson has been an MP twice and on both occasions his colleagues have found him wanting. Recess, then, is not merely a chance for MPs… Read Article > Lodestone celebrates 5th year On Wednesday, we gathered with friends and family to celebrate Lodestone’s 5th anniversary on the rooftop of the National Theatre in London. With the hung Parliament, Trump, and Brexit, these past five years have been some of the most turbulent times in political memory. One of the few firms to predict the unexpected, we’re proud of our innovative approach: combining sharp analysis, creative thinking and agile delivery with an expert team. We want to inspire the next generation to think strategically too. In celebration of our 5th anniversary, we’re giving back by supporting a number of causes that are close to our hearts.   We’re proud to have donated towards the inaugural production of the newly formed Batley and Spen Youth Theatre. The theatre group put on Les Misérables… Read Article > I Should've Known We'd Never Get Far Summer is here and, for Theresa May, it couldn’t have come soon enough. The Prime Minister needs a holiday (three weeks walking in the Alps, since you ask) and so does her party. This has been a traumatic year – full of disappointments and unexpected difficulties – for Tory MPs. Twelve months ago they welcomed a new Prime Minister into office in their traditionally boisterous manner; tables were banged, cheers resounded, relief was sighed. By common consent Theresa May was the strong, stable salvation that the party needed after a referendum campaign that had soured life-long friendships and a leadership election that had descended into sub-Shakespearean tragic farce. Theresa May was a grown-up. Theresa May didn’t ‘play games’. Theresa May would approach the real and terrifying challenges of… Read Article >
Freedom's Just Another Word For Nothing Left To Lose As Brexit looms – the ultimate essay deadline crisis – the Conservative Party is staring into an abyss. A period of relative calm was ushered in via a deal with the DUP but Theresa May’s position remains difficult and precarious. Money for Ulster has unravelled Tory unity over austerity – which was, until the election, an uncontested orthodoxy in Conservative circles. If the Government can pay £1.5 billion to Northern Ireland in order to stay in power, why can they not find a few more pounds and pence to make MPs’ post-bags a little less miserable? On one side of this argument are Boris Johnson and the Secretaries of State for Health and for Education. On the other sits Philip Hammond and the last remaining Cameroons – convinced… Read Article > Waterloo How do you feel that they won the war? Most of the commentariat remains in shell shock. At Waterloo, Napoleon did surrender. It was as much a surprise to him as it was to his enemies. Over-confident, arrogant, too sure of his own abilities – in the end Bonaparte believed his own spin and became unspun as a result. Theresa May now knows how he felt. Even after a poor campaign, replete with u-turns and recriminations, May went into yesterday’s vote expecting a big majority. Perhaps not the 100-130 seat margin that excitable pollsters once predicted but a whopper nonetheless. Having conquered Britain in spirit she was going to do so in fact. She has not. If the Prime Minister has not resigned by the time you read… Read Article > No Expectations There’s just under a week until Britain votes and it is fair to say that the campaign has not gone as Theresa May hoped. When she called a snap election, the Prime Minister was congratulated by most of her party for sharp political judgement. Yes, some Ministers and aides were angry and felt misled by her previous insistence that there would be no early vote. But with Jeremy Corbyn polling abysmally and Labour in a state of Cold War with itself, victory seemed inevitable. It is still almost certain that the Conservative Party will be in a position to form the next Government. But few people are talking seriously now about a majority in three figures and some Tory MPs and commentators now fear that all this may… Read Article > Lodestone Nominated for Drum Award for Integrated Strategy of the Year Lodestone are delighted to announce that we have been nominated for a prestigious Drum Award, alongside our agency partners. Nominated for our work supporting long-time client Young’s Seafood, the UK’s number one fish and seafood business, Lodestone and the other agencies involved are up for the Integrated Strategy of the Year award. Contributing to double digit growth of a key Young’s brand, the campaign is a great example of how a multi-agency approach – with corporate, internal and trade comms fully aligned with advertising, media buying, consumer PR and digital strategy – can generate industry leading results. Lodestone and Young’s were nominated alongside advertising agency Quiet Storm, media planners MediaCom, digital agency Activation, and consumer PR agency Kazoo. All of whom supported Young’s during the campaign. Other nominees… Read Article > Don’t Look Back In Anger Campaigning has been suspended for much of this week, in honour of those innocents who were massacred in Manchester. As Britain sought to understand what had happened – an impossible task – our politicians reached for whatever words they could find to express our horror and our disgust. But it fell, aptly, to the poets and the lyricists of the North to truly capture the spirit of the moment. Tony Walsh, known as Longfella, read his love letter to Manchester on the steps of the town hall to a defiant crowd. Spontaneously, first as a ripple and then as a roar, Mancunians belted out Oasis’ Don’t Look Back in Anger when the minute’s silence ended. Theresa May is good at speaking to a heartbroken country but she has… Read Article >
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