Lodestone develops impactful communications campaigns for the BPC, allowing their messaging to cut through and exert influence over key policy areas such as trade and labour. The Food on Every Table campaign – shortlisted for the PRCA Public Affairs Trade Body Campaign of the Year Award (2019) – illustrated the importance of access to high-quality British food and banning the import of lower-quality food such as chlorinated chicken. This messaging has resonated with public opinion and helped to shape stakeholder perceptions.
Lodestone has helped the BPC become a senior voice in the food sector. They are regularly asked to speak on key sectoral issues, and frequently receive positive references in Parliamentary debates, as well as coverage in media outlets including the Financial Times, the Times and the BBC.