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Lodestone Communications
Lodestone Local - University of London & UPP Lodestone led strategic communications, political liaison and community engagement for this complex project. The Garden Halls scheme, the largest student accommodation in London, involved a long consultation process and a vocal set of community stakeholders. We created a clear narrative targeted at appealing to key stakeholders, which flowed throughout the campaign.  The scheme gained unanimous planning approval at committee in August 2013. UPP and the University of London created a bespoke 50 year partnership in 2013 to redevelop the outdated University of London student accommodation provided at the Cartwright Gardens site. The landmark £140.7 million deal was established to ensure the continued provision of high quality, affordable accommodation in the capital, designed with the student experience at its heart.  The project is due for completion in September 2016. View Details > Hobsons Solutions Hobsons Solutions help to improve marketing, recruitment, enrolment and engagement efforts for higher education institutions across the world. Their annual international student survey is the largest of its kind and in 2017 they spoke to over 62,000 from 196 countries on key issues including Brexit, the Teaching Excellence Framework (TEF), the election of Donald Trump and Transnational Education (TNE). The launch strategy was to engage universities, generate debate and raise the profile of Hobsons as a thought leader. Using a collaborative approach, Lodestone worked with Hobsons to create more cut through into the sector. Using our extensive network of media contacts, we secured pieces of coverage across the UK, US and Europe. This includes the BBC, the Financial Times, the Guardian, the Independent, and the Huffington Post, which… View Details > UPP Lodestone has advised UPP, the UK’s leading provider of student accommodation infrastructure, in a growing but increasingly competitive market. Driving a clear strategic communications agenda, Lodestone has enabled UPP to make a step change in its policy impact and thought leadership. Lodestone has also supported the company through exciting financial milestones. Advising on its £1.8 billion (enterprise value) sale to current investors and to launch their debut £382.1 million public bond issuance. Lodestone also provided PR support to its new tranche of £149.7 million index linked senior secured notes under its investment grade programme in 2014. Together, UPP and Lodestone have worked on multiple planning projects. Most recently UPP secured unanimous approval for its 1,200 student bedroom scheme for the University of London. Lodestone provided community consultation support,… View Details > EnergySolutions Lodestone worked with EnergySolutions for over five years providing strategic counsel in a number of key areas relating to their UK operations in the field of nuclear decommissioning. Headquartered in Salt Lake City, Utah, EnergySolutions is the largest nuclear waste company in the United States specializing in decommissioning nuclear power plants and safely transporting hazardous materials. Lodestone provided public affairs advice on EnergySolutions’ pursuit of legal action relating to the awarding of the multi-billion pound contract last year by the Nuclear Decommissioning Authority to the Cavendish Fluor Partnership to manage the Magnox Ltd and Research Site Restoration Ltd nuclear sites. It was believed there were serious breaches of the procurement process by the NDA and EnergySolutions subsequently sought payment damages of £250m to recover the costs incurred and… View Details > Small Business Charter In June 2014, Lodestone facilitated the launch of the Small Business Charter’s first tranche of awards for ‘trailblazing’ business schools that are building close links with business, fostering entrepreneurship and driving growth in their local communities. Lodestone co-ordinated and set up the ceremony to award the business schools, working closely with the Department of Business, Innovation and Skills. The event took place at 10 Downing Street and Lord Young of Graffham, the Government’s Adviser on Enterprise and author of the report ‘Growing Your Business’, hosted the event to award 20 business schools in recognition of their commitment to supporting start-ups and small businesses. The Small Business Charter, brings together world-class business schools and SME & Start-Up communities across the UK to create sustainable economic growth. The SBC awards business… View Details >
Horizon Nuclear Power Lodestone and Horizon Nuclear Power have worked together since 2011 providing strategic communications and public affairs advice to the business. Lodestone have helped position Horizon as a leading developer of new nuclear power within the UK as they look to bring forward 5,400MW of secure, low-carbon electricity at two sites – Wylfa in Wales and Oldbury–on–Severn in the South West England by the mid 2020s. Lodestone advised through the process of the sale of Horizon by RWE npower and E.ON UK for £696m to Japanese conglomerate Hitachi Ltd in 2012. Lodestone have helped raise the profile of the company and the senior team with Number 10, Department for Energy and Climate Change, BIS, HM Treasury, Wales Office, wider Whitehall and Westminster in successive Parliaments, which has helped ensure… View Details > MBDA Missile Systems The Lodestone team has worked with MBDA since 2007, offering strategic counsel at the highest level on issues critical to the business and the UK. This has recently included helping to raise the profile of the new managing director, with the Ministry of Defence, Number 10, HM Treasury, wider Whitehall and Westminster. Whilst navigating the changing political landscape during the last two General Elections, and maintaining MBDA’s position as a supplier of sovereign technology in a series of Strategic Defence and Security Reviews. This long term success has been built on a cross party approach to public affairs. Lodestone also help position MBDA at the centre of the growth and skills debate, actively promoting MBDA’s award winning apprenticeship programmes in leading think tank research projects and creating speaking opportunities for… View Details > Young’s Seafood Limited Lodestone has supported Young’s Seafood Limited, the UK’s number one fish and seafood business, through a number of changes in the highly dynamic FMCG retail market. Providing Strategic Communications advice and practical support, Lodestone provides Young’s with a fully integrated suite of communications services including Corporate Communications, Public Affairs, Financial Communications, Consumer Affairs Issue Management, CSR, Internal Communications, Trade and Local PR. Lodestone supported Young’s Seafood Limited and its parent company during one of the largest M&A transactions of 2015, involving business units in over 7 countries, while also advising on bond communications, annual reporting and investor relations. The Lodestone team have assisted Young’s on major consolidation projects and change management programmes, involving multiple factory sites and stakeholder interest groups. Young’s Seafood Limited is recognised as an international… View Details > Lodestone Local - Royal Academy of Dramatic Art (RADA) Lodestone provided stakeholder engagement, community consultation and media support to RADA for the prestigious Attenborough Project. Our approach leveraged the creative spirit of the institution to develop a compelling narrative about why the project should be supported both locally and London-wide. The project received broad support and secured unanimous approval from Camden Council in March 2016. The project will transform the building into a vibrant, state-of-the-art performance space while retaining original features of the former Drill Hall, which was acquired by RADA in 2012. The redevelopment will comprise a new 300-seat theatre, to be named the Richard Attenborough Theatre after RADA’s former President; enhanced resources including library and archives; and RADA’s first ever on-site accommodation for 60 students. Sir Kenneth Branagh was appointed the new President in 2015.… View Details > RegistHERtoVote In 2015 Lodestone launched RegistHERtoVote, a not for profit campaign encouraging women to engage with the political process in the UK. Lodestone used the framework of strategic communications to plan and develop a new type of political campaign, utilising the most up to date techniques. Lodestone seamlessly integrated public affairs and digital communications alongside celebrity endorsement and wide public reach to produce a holistic and extremely effective campaign. A buzz was generated around RegistHERtoVote which allowed the campaigns target audience, women aged 18-25, to engage with the excitement of democratic politics as part of their everyday interaction with modern technology. Effective use was made of visual elements, including strong branding and design based on classic agitprop, which was fully integrated across all print and digital platforms. The campaign… View Details >