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Empire of Dirt

With the dust settled on the local elections, all eyes are fixed on this parliament’s next, final, electoral showdown: we are on the downward slope towards a General Election. How the outcome of the last poll affects each party’s planning for the next tells us something about what to expect from them over the next twelve months.

First, Labour. The locals have reassured the Labour Party that this government is as widely despised as opinion polling has implied. The Conservatives remain deeply unpopular and this translates into votes against them. A population that has woken up to the potential of tactical voting, as post-referendum Brits have, can very efficiently maximise hatred for a particular party or outcome. Where Labour was best placed to oust or stop Tories, voters voted for them. Where it was clearly others, others were backed.

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May 5th 2023

Sweet relief

The overwhelming feeling amongst senior Labour strategists and campaigners this morning is neither elation nor excitement. It is relief. The local election results so far – and the best for Labour are likely yet to...
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April 21st 2023

Taking care of business

John Major was not really, personally, particularly unpopular. He was way below Blair in the run up to the 1997 General Election, sure. But he wasn’t hated. His party, on the other hand, was widely...
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March 29th 2023

#BCorpMonth: How can you avoid the greenwashing trap?

Greenwashing has ironically become a dirty word. The Oxford English dictionary defines it as; ‘The creation or propagation of an unfounded or misleading environmentalist image’. Pretty sinister, given mounting evidence that our environment is in...