NEWS & INSIGHTS

Why I chose a B Corp accredited political consultancy – and you should too

One of the most powerful but unusual traits in politics is consistency. The public responds to people who look like they might actually do what they say they’ll do. Unfortunately, this just as often leads to the election of ‘straight talking’ people (usually men) who simply tell whoever’s in the room what they want to hear.

Consultancies advising clients on how to engage and interact with the political process must therefore make frequent decisions about who to advise, and how to advise them, and for what purpose. There is serious temptation for boards and executives – whether in the public, private or social sector – simply to mirror back the inconsistent, irrational behaviour they see in the political sphere.