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I Gotta Have Faith

It would be easy to make a joke about how desperately Rishi Sunak needs an Easter miracle. Our Prime Minister certainly has the appearance of a man who believes he is being unfairly crucified - the weight of the world piled upon his slender shoulders. And he does sometimes give the impression that, in his heart of hearts, he’d quite like to react to any given outrage from his backbenches with a cry of ‘I’m not a naughty boy, I’m the messiah!’.

But despite all of that, resurrection looks an unlikely prospect for Sunak. He’s twenty points behind in the polls. His own party gives every impression of loathing him. Ministers are dropping like flies, and the local elections are going to haemorrhage Tory councillors, reducing further his activist base.

Little wonder, in light of all that, that aides to the Prime Minister have let it be known this week that he believes defeat ‘now looks inevitable’ - well… yah - and that Sunak is going to ‘concentrate on his legacy’.

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May 31st 2023

Why you need a strategy story

As a business leader, you would be forgiven for spending much of your time fighting fires, instead of focusing on the future direction of your business. But whilst we’re facing myriad crises, it’s vital that...
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Empire of Dirt

With the dust settled on the local elections, all eyes are fixed on this parliament’s next, final, electoral showdown: we are on the downward slope towards a General Election. How the outcome of the last...
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May 5th 2023

Sweet relief

The overwhelming feeling amongst senior Labour strategists and campaigners this morning is neither elation nor excitement. It is relief. The local election results so far – and the best for Labour are likely yet to...
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April 21st 2023

Taking care of business

John Major was not really, personally, particularly unpopular. He was way below Blair in the run up to the 1997 General Election, sure. But he wasn’t hated. His party, on the other hand, was widely...
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