The Bourbon Alliance
Lodestone co-founded the Bourbon Alliance alongside key names from the hospitality sector and US Whisky category including Jack Daniel’s, Makers Mark and Jim Beam. The Bourbon Alliance was founded to secure the removal of the 25% retaliatory tariff placed on US Whiskeys being imported to the UK. We garnered significant grass roots support from members who represent every stage of the Whiskey supply chain, including bars, restaurants, importers, distillers, retailers and events organisers. We then began a bespoke public affairs campaign – briefing parliamentary stakeholders on the damage of the tariffs on UK plc, creating and landing a compelling narrative on behalf of the group’s 62 members.